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Philly ByrdePress Officer
at RNLI London/East/South East.
Whilst our lifeguards are well equipped to tackle rescue and first aid scenarios, 95% of their work is preventative: during patrols they are on hand to provide beach safety advice and answer the questions of Norfolk’s beachgoers
Lifeguards News Release
Nine of Norfolk’s beaches are once again benefitting from daily patrols by RNLI lifeguards.
The charity has also launched a new ‘beach finder’ mobile app to make it easy for anyone heading to the seaside this summer to find their nearest lifeguarded beach and enjoy a fun and safe visit.Beaches at Sheringham, Cromer East, Mundesley, Sea Palling, Great Yarmouth and Gorleston have been provided with daily cover (10am to 6pm) by the charity’s highly trained lifeguards since 16 May, and this will continue until 16 September. East Runton, Cromer West and Hemsby have daily patrols from 7 July to 2 September.Lifeguards preparing for the new season have been put through their paces with timed swims, beach runs and extensive casualty care training.Lifeguard Area Manager Sam Kendrick said: ‘We are very pleased to be returning to provide a lifeguarding service for nine local beaches. Whilst our lifeguards are well equipped to tackle rescue and first aid scenarios, 95% of their work is preventative: during patrols they are on hand to provide beach safety advice and answer the questions of Norfolk’s beachgoers. Along with the new RNLI “beach finder” app, it means that people can enjoy a beach visit this summer which is memorable for all the right reasons.’The new app locates the user’s position and then lists the nearest lifeguarded beaches, as well as providing important information such as water quality (provided by the Marine Conservation Society), a description of the beach, the lifeguards’ patrol dates and times, and hazard information specific to each beach, such as whether it has big waves, strong winds, tidal cut off points or rip currents. Users can plan their trip to the beach by typing a postcode or town into the app’s search function to find lifeguarded beaches in that area.Real-time weather information and a five-day forecast for each location are also included with the app – ideal for anyone wondering whether they’ll need to bring their suncream or waterproofs!RNLI lifeguards responded to 15,625 incidents, helped 17,671 people and saved 84 lives on some of the UK and Ireland’s busiest beaches last year.Ross Macleod, RNLI Coastal Safety Programmes Manager, said: ‘Throughout the summer, the RNLI’s advice for anyone planning a trip to the coast is to choose a lifeguarded beach, particularly if you’re planning to go in the water, because you’re much safer when you have highly-trained lifesavers looking out for you.‘Our new “beach finder” app is ideal because it makes finding a lifeguarded beach extremely easy and convenient – people can use it once they’ve already left home. The additional information, such as lifeguard patrol times and local hazard information, is really helpful so beach users can enjoy their day but stay safe at the same time.’The app is free to download on both Android and Apple devices from www.rnli.org/beachA video demonstrating how to use the app is available here.For more information visit www.rnli.org.uk/beachsafety or www.rnli.orf.uk/seasafety
RNLI media contacts
For further information please contact: Philly Byrde, RNLI Press Officer07786 668825 / 020 7620 7425 / firstname.lastname@example.org
Tim Ash, Public Relations Manager07785 296252 / 0207620 7426 / email@example.com
For urgent, out of hours enquiries, please contact the Duty Press Officer on 01202 336789
Download RNLI lifeguards training at Cromer
Download RNLI lifeguard Tom Burt on patrol at Gorleston
The Royal National Lifeboat Institution is the charity that saves lives at sea. Our volunteers provide a 24-hour search and rescue service in the United Kingdom and Republic of Ireland from 236 lifeboat stations, including four along the River Thames and inland lifeboat stations at Loch Ness, Lough Derg, Enniskillen and Lough Ree. Additionally the RNLI has more than 1,000 lifeguards on over 180 beaches around the UK and operates a specialist flood rescue team, which can respond anywhere across the UK and Ireland when inland flooding puts lives at risk.
The RNLI relies on public donations and legacies to maintain its rescue service. As a charity it is separate from, but works alongside, government-controlled and funded coastguard services. Since the RNLI was founded in 1824 our lifeboat crews and lifeguards have saved at least 140,000 lives. Volunteers make up 95% of the charity, including 4,600 volunteer lifeboat crew members and 3,000 volunteer shore crew. Additionally, tens of thousands of other dedicated volunteers raise funds and awareness, give safety advice, and help in our museums, shops and offices.
For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.
Members of the public may contact the RNLI on 0300 300 9990 or by email.
The RNLI is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number CHY 2678 in the Republic of Ireland
The Royal National Lifeboat Institution is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number CHY 2678 in the Republic of Ireland | RNLI (Trading) Ltd - 1073377, RNLI (Sales) Ltd - 2202240, RNLI (Enterprises) Ltd - 1784500 and RNLI College Ltd - 7705470 are all companies registered in England and Wales at West Quay Road, Poole BH15 1HZ. Images & copyright © RNLI 2014.